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Research papers

Toilet breaks

Life is one big story and as market researchers we make it our stock in trade to turn certain lives, the attitudes, behaviours and preferences that cascade in these lives into stories. As well as factual and relevant, we try to make them lively,...

Catalogue: Qualitative 2006
Authors: Anjul Sharma, Becky Lewis
Company: Ipsos MRBI
October 8, 2006